2023 Turkey E-Commerce Sales Data

2023 Turkey E-Commerce Sales Data: A Comprehensive Review

2023 was an important turning point for the Turkish e-commerce market. The market, which grew rapidly with the impact of the pandemic, continued its momentum this year and broke many new records.

Overview

• E-commerce volume: In 2023, e-commerce volume in Turkey exceeded TL 1 trillion, reaching TL 1.2 trillion. This corresponds to a growth of over 100% compared to 2022.
• Number of orders In 2023, the number of orders placed in e-commerce in Turkey exceeded 2 billion, reaching 2.5 billion. This corresponds to a growth of nearly 80% compared to 2022.
• Average order value: In 2023, the average order value in Turkey was 480 TL. This corresponds to an increase of nearly 20% compared to 2022.

Performance by Category:

• Electronics The electronics category continued to be the largest category of e-commerce in 2023. Sales in this category exceeded 400 billion TL.
• Fashion The fashion category was one of the fastest growing categories in e-commerce in 2023. Sales in this category reached 300 billion TL.
• Home and Living: The home and living category was one of the most stable categories in e-commerce in 2023. Sales in this category exceeded 200 billion TL.

Payment Methods:

• Payment at the door: Payment at the door continued to be the most preferred payment method in 2023.
• Credit Card Credit card was the second most preferred payment method in e-commerce in 2023.
• Remittance/EFT: Remittance/EFT was the third most preferred payment method in e-commerce in 2023.

Trends

• Mobile commerce: Mobile commerce continued to be one of the most important trends in e-commerce in 2023. More than 70% of e-commerce sales came from mobile devices.
• Social media commerce: Social media commerce has been one of the prominent trends in e-commerce in 2023. Many businesses started using social media platforms to increase their sales.
• Live streaming shopping: Live streaming shopping emerged as a new trend in e-commerce in 2023. Many businesses started selling their products through live streams.

Conclusion:

2023 was a very successful year for the Turkish e-commerce market. The market broke many new records and continued to grow. In 2024 and the years to come, the e-commerce market is expected to continue to grow and new trends are expected to emerge.