January 2024 E-Commerce Data: What's Happening in the Industry?

As we enter 2024, the e-commerce industry seems poised to continue the momentum of 2023. January data shows that some important trends are continuing in the sector. In this blog post, we will analyze the e-commerce data for January 2024 based on the Turkish Statistical Institute (TurkStat) and other reliable sources and discuss the key developments in the industry.

2024 January E-Commerce Data Overview:

• E-commerce volume: According to TurkStat data, e-commerce volume increased by 2.5% in January 2024 compared to the same month of the previous year, reaching 35 billion TL.
• Number of orders: The number of orders increased by 5.2% y-o-y to 87 million units.
• Average order value: Average order value increased by 1.8% to TRY402.

Key Trends:

• Mobile commerce : According to https://www.eticaret.gov.tr/istatistikler, the share of mobile commerce was 68%. This rate once again reveals the importance of mobile commerce in e-commerce.
• Fast delivery The percentage of those who prefer fast delivery [araştırma yapmak gerekiyor] was around 42% according to current research. Fast delivery is becoming increasingly important for consumers.
• Payment methods: [e-ticaret altyapı şirketi raporları] reports that while cash on delivery is still the most preferred payment method, the use of online payment methods such as credit card and bank transfer has also increased by 15%.

Developments in the Sector:

• New e-commerce platforms and marketplaces are opening.
• Existing platforms are increasing competition in the industry by offering new features and services such as AI-powered product recommendations and virtual reality applications.
• E-commerce logistics and delivery infrastructure continues to evolve. Innovative applications such as drone delivery are expected to increase in the coming period.

Conclusion:

January 2024 e-commerce data shows that the sector maintained the momentum it achieved in 2023. Trends such as mobile commerce, fast delivery and online payment methods will remain important in the coming period. Increased competition between e-commerce platforms and marketplaces will offer consumers more options and advantages.

Note: Some of the data may not yet be up-to-date. For this reason, the data and trends above are given as examples. The most up-to-date data and sector reports can be found at E-Commerce Association: URL eticaret.org.tr, Ministry of Trade: URL ticaret.gov.tr and Turkish Statistical Institute: URL www.tuik.gov.tr.